Press Release: Crealytics Raises $9.3 Million in Series C Funding

Crealytics, the paid search and Google Shopping optimization technology platform, has announced the closing of $9.3 million in a Series C round. The company took part in German Accelerator’s initial 3-month program in Q3 of 2016 and is currently in the program’s extension.

NEW YORK — March 9, 2017 — Paid search and Google Shopping leader Crealytics announced the close of $9.3 million in Series C financing from a group of private investors. Led by Optima, a privately owned investment group, the raise signals a progressive, mounting movement toward investments outside the typical ad tech hype cycle and supports innovation at the intersection of ad tech and retail business technology. Existing investors also participated in the round.

Crealytics is broadening and strengthening its feed-based ad platform in ways its competitors have yet to venture. As MediaPost recently reported, Crealytics sees an opportunity to combine ad tech and enterprise resource planning, or ERP — process-management software that connects advertising to sales and inventory — to help businesses in a new way, radically eliminating the waste of lost opportunity and maximizing ROI.

“Crealytics impressed us with its stability and continued growth in revenue,” said Optima Managing Director Alexander Diekmann. “We based our decision to invest on its fundamentals. The leaders of Crealytics, Andreas Reiffen and Markus Kurch, are solid, and we believe in their vision of sustainable growth.”

Crealytics helps leading international e-commerce companies drive performance in product advertising and paid search globally in more than 20 languages. Its semantic technology Camato automatically creates and optimizes millions of tailor-made ads, helping its partners make advertising more profitable. Existing investors Alternative Strategic Investment, LBBW Venture Capital, High-Tech Gründerfonds, Mountain Internet, Bayern Kapital and Chancenkapital Biberach supported its creation of Camato and now support its continued expansion.

“For all of the data companies have collected in recent years, there are still a number of open questions,” said Crealytics CEO Andreas Reiffen. “We plan to use the investment to answer some of these questions, principally addressing the interdependencies of inventory, pricing and bidding across multiple advertising channels. How should a company price and advertise its goods when it has too many items in stock? What about when it has too few?”

Ultimately, Reiffen says they will enable brands to bid for digital shelf space on retail websites across the web, unifying business intelligence and data-driven marketing/advertising, at high scale.

 

About Crealytics:

Crealytics helps leading international e-commerce companies drive performance in product advertising and paid search globally in more than 20 languages. Its semantic technology automatically creates and optimizes millions of tailor-made ads, helping its partners make advertising more profitable. Existing investors include Alternative Strategic Investment, LBBW Venture Capital, High-Tech Gründerfonds, Mountain Internet, Bayern Kapital, BayBG Bayerische Beteiligungsgesellschaft and Chancenkapital Biberach supported its creation of Camato and now support its continued expansion by contributing again in this round.

For more information please visit www.crealytics.com.

 

About German Accelerator:

The German Accelerator Tech program is a growth acceleration program that supports German startups from tech-related sectors to enter the U.S. market. It provides startups with hands-on monitoring and office space at its locations in Silicon Valley, San Francisco, and New York City. German Accelerator identifies and selects the most promising German startups and assists them in their pursuit of becoming category leaders with lasting competitiveness and success in the global market place. The accelerator’s vision is to establish a permanent bridge between Germany and the U.S. that facilitates transatlantic startups, provides inspiration and drives demand, innovation, research, and development in Germany.

For more information and to submit an application visit germanaccelerator.com, engage on Facebook or follow us on Twitter.

 

Press Contact:
Marie Klemme
German Accelerator Inc.
433 Broadway, New York, NY 10013
Email: marie@germanaccelerator.com

German Accelerator Alumnus Trademob gets acquired by French ad-tech company Adikteev.

Trademob GmbH, which took part in the German Accelerator program in 2013, has been acquired by Paris-based marketing specialist Adikteev. With its programmatic demand-side platform (DSP), Trademob enhances the French firm’s portfolio with a predictive engine and technology for dynamic creative optimization (DCO).

“We are delighted to announce this strategic acquisition. It gives us an excellent opportunity to accelerate our international expansion and combine the R&D departments of two firms that can tap their extensive expertise in a market that is still relatively inefficient,” says Xavier Mariani, CEO of Adikteev. “Our market-leading technology platform now allows brands and app developers to activate their target groups, attract qualified users and reactivate inactive users. And on top of this, an unprecedented level of mobile advertising experience that enables even highly intensive campaigns to be successfully managed on our multi-functional platform.”

With its programmatic demand-side platform (DSP), Trademob will enhance Adikteev’s portfolio with a predictive engine and technology for dynamic creative optimization (DCO). Trademob, in turn, will benefit from Adikteev’s sales team, especially in France and the US. In addition to long-term Trademob clients such as eBay, Scout24 and Delivery Hero, campaigns are now also being run for Uber, Blizzard and Amazon in the US via the platform. As a DSP, the focus will continue to be placed on mobile user acquisition and app retargeting.

“We’re delighted to have found a strategic partner in the shape of Adikteev that boasts an international sales network as well as branding technology that is highly developed from a technical point of view. Together with our partner, we want to take Trademob global and, with an eye to the future, support advertisers around the globe with effective advertising campaigns via the Adikteev platform,” explains Mark Kamran, Managing Director of Trademob.

“The acquisition is a new chapter in the Trademob’s success story and comes at just the right moment. It means that we’re active on the most important European markets and can pull further away from our rivals in the technology stakes,” confirms Jens Baumgärtner from High-Tech Gründerfonds.

Trademob was founded in 2010 by Mark Kamran and is one of the leading platforms for global programmatic advertising campaigns on smartphones. Trademob has developed a unique programmatic buying technology for mobiles that is connected to all major SSPs such as Mopub and Google Adx. As such, Trademob clients have access to over one billion mobile users around the globe. Trademob is a DSP that specializes in user acquisition and reactivation, thus maximizing user LTV. Its clients include eBay, Amazon, Machine Zone, Scout24 and Uber.

About German Accelerator:

The German Accelerator Tech program is a growth acceleration program that supports German startups from tech-related sectors to enter the U.S. market. It provides startups with hands-on monitoring and office space at its locations in Silicon Valley, San Francisco, and New York City. German Accelerator identifies and selects the most promising German startups and assists them in their pursuit of becoming category leaders with lasting competitiveness and success in the global market place. The accelerator’s vision is to establish a permanent bridge between Germany and the U.S. that facilitates transatlantic startups, provides inspiration and drives demand, innovation, research, and development in Germany.

For more information and to submit an application visit germanaccelerator.com, engage on Facebook or follow us on Twitter.

Press Contact:
Sara Staengle
German Accelerator Inc.
585 Broadway, Redwood City, CA 94063
Email: sara@germanaccelerator.com

 

Get to know the companies: Kaia-Health

Take a look at 2017 Q1 New York program participant Kaia Health

Kaia Health is a digital pharma company that digitizes the most effective offline behavioral therapies, by blending artificial intelligence and medical knowledge. The first product is an App that allows users to overcome chronic back pain. This App is based on the highly effective multimodal pain therapy, practiced at pain centers. Kaia works together with world leaders in pain therapy, providing access to the only scientifically proven holistic solution for back pain. It will be the first app making it fun for patients to manage their pain and addressing the problem of adherence in a revolutionary way.

Honeywell acquires German Accelerator alumni company Movilizer

Palo Alto, CA (March 1st, 2016)

Movilizer, a member of the German Accelerator Tech program’s Q3 2015 cohort, will join forces with an industry-leading, Fortune 100 diversified technology and manufacturing leader.

Movilizer, a leading provider of enterprise solutions for track and trace, direct store delivery, and field maintenance founded in Mannheim, Germany, announced today that Honeywell has acquired the company for an undisclosed amount. (Read Honeywell’s press release here.)

“We’re very proud of Movilizer’s achievements and congratulate them on the Honeywell acquisition and their outstanding market progress. Movilizer is a good example of how German Accelerator can help outstanding German tech startups scale quickly and reach global success,” said Dirk Kanngiesser, CEO of the German Accelerator.

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