Growing a Digital-First Lifestyle Brand Panel

New York, February 23, 2017

As part of a start and ongoing Thought Leadership Series, German Accelerator Tech invited an interactive panel on how to grow a digital-first lifestyle brand. Discussions revolved around how modern lifestyle brands leverage digital channels to create sustainable brands for the modern consumer.

The invited panel consisted of a group of 4 experts from the digital and traditional lifestyle and fashion space, who shared valuable and attention-grabbing insight with the 60+ guests that found their way to the top floor of German Accelerator New York’s office on the corner of Broadway and Howard Street. CEO of German Accelerator New York, Christian Busch moderated the Discussion. Topics included, but were not limited to, making your first million in sales, brand identity spending, digital versus traditional lifestyle brands, brand collaboration, fundraising, and hiring talent.

View from the top floor of German Accelerator New York’s office building.


Our exciting panel for the evening consisted of:

  • Nina Faulhaber – Co-founder of ADAY
  • Jan-Niklas Kokott – Head of Product at Glossier
  • Sarah Lubas – Director of Merchandising at Burberry
  • Melissa Mash – Co-founder and CEO of Dagne Dover


Nina Faulhaber, Forbes 30 Under 30 Retail & Ecommerce honoree, Goldman Sachs and Index Ventures alumna, and Co-founder of ADAY. ADAY is a New York-based direct-to-consumer brand creating minimalist, technical and sustainable wardrobe staples that simplify life and will last through all seasons. Nina made it a point how important it is to be innovative while staying true to who you are and who you want to be.

Niklas Kokott, honoree of this year’s Forbes 30 Under 30 in the category Marketing & Advertising and Head of Product at Glossier, has led the company’s reputation as a social media magnet. Glossier is a digitally native beauty brand that makes essential, easy-to-use skincare and makeup products.

To bring someone in that can provide a very mature non-startup perspective, we invited Sarah Lubas, Director of Merchandising at Burberry. Sarah has over 15 years of experience in the luxury apparel industry and oversees the development and execution of merchandising strategies for Burberry-owned stores and digital channels throughout the Americas.

To complete the panel, we also invited Melissa Mash, CEO and Co-founder of Dagne Dover, a performance-driven brand known for creating the perfect bag for every occasion. After studying at New York University and working at Coach in New York City and London, Melissa attended business school at Wharton, where she came up with the idea of a sophisticated bag for women.

The audience thoroughly enjoyed the panelists’ openness and willingness to share their experience in the digital lifestyle sector.


If you are a twenty-something female, who is fairly active on social media, chances are that you’ve seen each and every single one of the panelists’ companies pop up in your social feed. And we are not talking about the annoying kind of sponsored posts, but rather the kind of posts that speak to us in a way as if it was meant to be. But not just the women in the room were intrigued by the panelists’ discussion. The ideas, concepts, and insight were relevant to everyone in the room, no matter the gender or age.

About German Accelerator:

German Accelerator Tech supports high-potential German technology startups and emerging companies in quickly evaluating and successfully entering the U.S. market. We provide access to outstanding mentors, office space in Silicon Valley and New York City, valuable connections and the knowledge and expertise required to scale quickly.

For more information and to submit an application visit, engage on Facebook or follow us on Twitter.

Press Contact:
Marie Klemme
German Accelerator Inc.
433 Broadway, New York, NY 10013
Email here.

German Entrepreneurs Pitch at Captivate Silicon Valley (10th Edition)

Redwood City, December 14, 2016

German Accelerator’s Q4 2016 cohort, represented by nine (!) of Germany’s top tech startups, successfully graduated from its three-month acceleration program with a final pitch at Captivate Silicon Valley.

The 10th edition of Captivate German Accelerator Silicon Valley was greater than ever when nine German tech companies presented on stage and received direct feedback from three top-notch angels and VCs. Once more, Captivate took place in the heart of Silicon Valley at HanaHaus on University Avenue in Palo Alto where German Accelerator welcomed around 130 guests from the local tech community. Being a guest at this special event one had the chance to take pictures at German Accelerator’s photo booth and participate and win cool prizes in the raffle.

On the stage, each startup had five minutes to present their business to the panel and the audience. After each pitch, the panel took over for a two-minute Q&A session in which tough questions were asked and the startups had the chance to shine.

The following startups presented themselves on stage:

DACS Laboratories





Have it Back


Moeve Bikes

Following each pitch, the expert panel featuring Veronica Wu (CSC Venture Capital), Robert Young (Angel) and Neda Blocha (Pear VC) provided business insights, along with challenging questions and astute feedback.

Moeve Bikes’ Frederik Wassmann pitching to Captivate’s expert panel.

Throughout the night, attendees were provided with ample opportunities to expand their professional network, while engaging first-hand with Germany’s thriving startup environment.

Captivate SV offered plenty opportunities to mingle amongst mentors, founders and guests from the startup community.

Congratulations to Antelope, who was chosen by the audience to win the evening’s “Best Pitch Award”.

With that, we are wrapping up 2016 and are looking forward to our Silicon Valley cohort starting in January. The next Captivate Silicon Valley will take place on March 21, 2017.

About German Accelerator:

The German Accelerator Tech program is a growth acceleration program that supports German startups from tech related sectors to enter the U.S. market. It provides startups with hands-on monitoring and office space at its locations in Silicon Valley, San Francisco, and New York City. German Accelerator identifies and selects the most promising German startups and assists them in their pursuit of becoming category leaders with lasting competitiveness and success in the global market place. The accelerator’s vision is to establish a permanent bridge between Germany and the U.S. that facilitates transatlantic startups, provides inspiration and drives demand, innovation, research, and development in Germany.

For more information and to submit an application visit, engage on Facebook or follow us on Twitter.

Press Contact:
Marie Klemme
German Accelerator Inc.
433 Broadway, New York, NY 10013
Email here.

German Accelerator Tech awards the next round of startups to enter the U.S. market

Frankfurt/Main, Germany – Thursday, October 13, 2016

The winners have been awarded. 20 startups have been selected to participate in the German Accelerator program in Silicon Valley and New York City.

Once again, German Accelerator opened its doors to some of Germany’s most innovative high-growth startups to compete for a program slot at Celebrating Innovation. The winners of the competition were awarded an invitation to join the German Accelerator program in the U.S. Selected companies will benefit from a unique mentoring and coaching program that will help them scale their business internationally.



The following companies have been chosen for Q1 & Q2 2017:

Silicon Valley:
– Briefy
– enercast
– Fit Analytics
– GetSafe
– Icaros
– parcelLab
– Park-Here
– picalike
– retarus
– Service-drone

New York:
– adnymics
– ArtiMinds Robotics
– Gpredictive
– Kaia Health
– NavVis
– Opinary
– Talentsconnect
– VMRay
Continue reading “German Accelerator Tech awards the next round of startups to enter the U.S. market”

German Accelerator New York Celebrates its quarterly Captivate event in New York city

New York City, NY (March 22, 2016)

German Accelerator Tech, a growth acceleration program supporting German startups in entering the U.S. market and scaling globally, welcomed over 100 guests from the New York City startup community to the 4th edition of its Captivate event.


Captivate New York City

German Accelerator Tech’s Demo Day took place at Rise New York and was sponsored by the CleanTech Innovation Center located in Berlin-Marzahn, Germany. In collaboration with the German American Chamber of Commerce (GACC) and support from community partners German Center for Research and Innovation (GCRI), the German Consulate in New York, as well as NYU Tandon School of Engineering, German Accelerator New York welcomed over 100 guests from the NYC startup and innovation community.

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German Accelerator Tech nominates Germany’s most innovative Tech startups to dive into Silicon Valley and New York City

Berlin, Germany / Palo Alto, CA / New York, NY (October 15, 2015) – The winners are chosen! 18 German startups got selected to participate in German Accelerator Tech’s Q1 and Q2 2016 batches.

German Accelerator Tech is pleased to announce the selection of the winning startups that will spend three to twelve months in New York City and Silicon Valley, where they will profit from our unique mentoring network. Out of a pool of about 80 applying, a group of finalists were invited to present their business ideas to an international jury of experts after going through an intense multi-tier selection process. After seeing all pitches, the Steering Committee in charge of the selection, closed the session and presented the following results:

Continue reading “German Accelerator Tech nominates Germany’s most innovative Tech startups to dive into Silicon Valley and New York City”