Southeast Asia Market Discovery Program
The Southeast Asia Market Discovery program equips startups with the knowledge needed to assess the suitability of your business model in Southeast Asia.
Ready to Discover the Southeast Asian Markets?
Southeast Asia’s dynamic markets and innovation ecosystems offer immense opportunities for startups.
With strong investor networks and favorable business policies, it provides an ideal environment for German startups to scale and succeed.
All-In-One: Maximizing Startup Success.
About the Program
The Southeast Asia Market Discovery program will help you get first-hand market insights, explore individual business opportunities within the local ecosystem, and connect with potential customers and partners.
Sneak Preview
Understand the behaviors and needs of the local market and the competitive landscape.
Get insights to cultural differences and learn how to effectively engage local stakeholders.
Meet one-on-one with potential customers or partners.
Identify your product-market fit.
Build a roadmap with tangible next steps for market access and expansion.
Program Dates
Program Dates:
February 24 – April 4, 2025
On-Site:
March 24 – March 28, 2025 (Singapore)
Format:
Workshops, 1-1 Mentoring, Panel Discussions
Application Deadline:
December 5, 2024
Cost:
€500 per Startup
What’s in It for Your Startup
Key Insights
Gain the knowledge and skills needed to successfully set up your business in Southeast Asia.
Understanding of Local Markets
Find out about key industries and trends in Southeast Asia.
Save Valuable Resources
De-risk and make critical early decisions on product, market, and business models.
World-Class Mentoring
Learn through 1-on-1 mentoring and from select speakers how you can excel in Southeast Asia.
Discover Our Local Partners
How to Get Started with Us
Follow these simple steps and begin your journey with German Accelerator.
Getting Started
Before the actual program starts, we will help you prepare for your new business journey. Together, we will work on identifying individual priorities, setting goals, and will give you an overview of what to expect.
It’s All about the Base
You will participate in the German Accelerator Immersion Week – a series of curated workshops tailored to equip you with the knowledge needed to enter new markets.
Expert Support
Dive into the fundamentals of the South Korean market, and work on validating your business model for the market and industry.
Readiness Assessment
Receive an in-depth market readiness assessment from our experts, with advice on the right time to take the next steps towards your expansion plans.
What Previous Program Participants Say
You Have the Questions We Have the Answers
01
How can I apply to the program?
To apply, simply follow the instructions in the application form. After submission, our team will review your application and get in touch with next steps.
02
Will German Accelerator take any equity?
We don’t take any equity from our startups and our programs are financed by the German Federal Ministry for Economic Affairs and Climate Action (BMWK). Our goal is to help you succeed. No hidden agendas, no strings attached.
03
Who is eligible to join?
To qualify for any German Accelerator program, your company has to meet our selection criteria:
- Your company must be incorporated in Germany with one of the following legal forms: UG; AG; GmbH; GmbH & Co. KG. We also consider GbRs on a case-by-case basis
- Qualify as a small and medium-sized enterprise (SME) based on the EU definition of a SME
- Be under the limit of the official EU De-minimis aid regulation
04
What are the program costs?
The cost of taking part in the Market Discovery program have a small fee of €500 per startup, for up to 3 participants from the same company.
05
How long does the program last?
The Market Discovery program is a 5-7 week virtual program (depending on the location), with up to 1 week on-site in the respective country.