Facts & Figures
Largest startup ecosystem, valued at over $1 Trillion
(Startup Genome, 2023)
Unicorns, second only to the U.S.
(CB Insights, 2023)
In venture capital raised in 2022
(PitchBook, 2023)
In global patent filings, with over 1.5 million annually
(World Bank, 2023)
China’s enormous market size and innovation-driven economy make it an interesting market to explore.
Expand Your Business Horizons in China
China is the world’s second-largest economy and a global leader in technology, innovation, and manufacturing. With a population of over 1.4 billion, a rapidly growing middle class, and strong government support for foreign investment, the country offers tremendous opportunities for startups to thrive in one of the most dynamic markets.
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Opportunities for German Startups
Tap into a wide range of opportunities across several industries and market dynamics.
01
Consumer Goods Potential
The demand for consumer products in food, fashion, and luxury goods is strong, but market entry requires careful planning and risk assessment.
02
Emerging SaaS Market
While B2B SaaS is still developing, German startups offering innovative solutions have found synergies in China’s digital ecosystem. B2C apps and mobile solutions can also succeed, but fierce competition requires a strategic approach.
03
Market Scale & Insights
Beyond its size, China is a hub for industry intelligence and innovation. German startups can leverage the market’s vast resources for R&D, talent, and business partnerships while staying mindful of challenges unique to the region.
Innovation Hubs in China
Beijing
Beijing is home to many companies in the fields of AI, big data, edtech, and fintech. The dense university landscape produces around 200,000 graduates annually, many of whom start their careers in the startup scene. However, as the political center of China, Beijing is also characterized by heavy regulation and therefore does not make sense for every company.
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Shanghai
Shanghai (and other cities in the Yangtze River Delta) is home to many Chinese and international corporations in the manufacturing, service, and banking sectors. Foreign B2B startups can expect good customer proximity, but Shanghai has also become very expensive and no longer affordable for many employees in the startup scene.
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Shenzhen
Shenzhen (and the Pearl River Delta) has become a center for hardware design and production. Shenzhen’s highly integrated supply chains are particularly attractive for start-ups looking for production outsourcing. But working with Chinese actors within the Shenzhen ecosystem is also challenging and requires a clear risk- and cost-benefit assessment.
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Programs We Offer in China
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What Previous Program Participants Say
You have the questions we have the answers
01
How Can I Apply to the Program?
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02
What Markets Does the Program Cover?
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03
Who Is Eligible to Join?
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04
What Are the Program Costs?
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05
How Long Does the Program Last?
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Do You Have Any Questions?
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