The China Market Discovery program equips startups with the knowledge needed to assess the suitability of your business model in China.
Ready to Discover the Chinese Market?
China is the second-largest economy globally and has rapidly evolved from its reputation as the “world’s factory” to a consumption- and technology-driven economy.
For global business leaders, China has been a particularly important but also complex and challenging market.
All-In-One: Maximizing Startup Success.
About the Program
German Accelerator supports startups in exploring China in a safe and sustainable way. The program is designed in cooperation with carefully selected and trusted partners in both Germany and the People’s Republic of China.
By the end of the program, startups develop the basis of a tailored, risk-sensitive China strategy on which they can base subsequent business decisions and activities.
Sneak Preview
Understand the behaviors and needs of the local market and the competitive landscape.
Get insights to cultural differences and learn how to effectively engage local stakeholders.
Meet one-on-one with potential customers or partners.
Identify your product-market fit.
Build a roadmap with tangible next steps for market access and expansion.
Program Dates
Duration & Location:
March 10 - April 11, 2025
In-Country Dates: April 7 - April 11, 2025
Format:
Workshops, Panel Discussions, 1-on-1 Mentoring
Application Deadline:
February 22, 2025
Cost:
€500 per Startup
What’s in It for Your Startup
Validate the Market
Assess your product-market fit and receive feedback on your business readiness to guide your market entry plans.
Customized Mentoring
Get individual coaching and guidance from dedicated market experts during one-on-one mentor sessions.
Save Valuable Resources
Protect your business by avoiding costly mistakes, saving valuable resources, and succeeding quickly.
Access Our Network
Tap into a global network of potential partners, customers, investors, and other program participants.
Discover Our Local Partners
How to Get Started with Us
Follow these simple steps and begin your journey with German Accelerator.
Getting Started
Before the actual program starts, we will help you prepare for your new business journey. Together, we will work on identifying individual priorities, setting goals, and will give you an overview of what to expect.
It’s All about the Base
You will participate in a series of curated virtual workshops tailored to equip you with the knowledge needed to enter the Chinese market. These sessions are hosted by our mentors, alumni, and team members.
Expert Support
Dive into the fundamentals of the Chinese market, and work on validating your business model for the market and industry.
Readiness Assessment
Receive an in-depth market readiness assessment from our experts, with advice on the right time to take the next steps towards your expansion plans.
What Previous Program Participants Say
You have the questions we have the answers
01
How Can I Apply to the Program?
To apply, simply follow the instructions in the application form. After submission, our team will review your application and get in touch with next steps.
02
Will German Accelerator take any equity?
We don’t take any equity from our startups and our programs are financed by the German Federal Ministry for Economic Affairs and Climate Action (BMWK). Our goal is to help you succeed. No hidden agendas, no strings attached.
03
Who Is Eligible to Join?
To qualify for any German Accelerator program, your company has to meet our selection criteria:
- Your company must be incorporated in Germany with one of the following legal forms: UG; AG; GmbH; GmbH & Co. KG. We also consider GbRs on a case-by-case basis
- Qualify as a small and medium-sized enterprise (SME) based on the EU definition of a SME
- Be under the limit of the official EU De-minimis aid regulation
04
What Are the Program Costs?
The cost of taking part in the Market Discovery program have a small fee of €500 per startup, for up to 3 participants from the same company.
05
How Long Does the Program Last?
The Market Discovery program is a 5-7 week virtual program (depending on the location), with up to 1 week on-site in the respective country.