China
Market Discovery
Build the foundation to enter China
Asia | April 7 - May 8, 2026
De-risk and validate your expansion to China with the right positioning, stakeholders, and entry fundamentals.
Program Overview
China is a complex, big, dynamic and trend setting where success depends on strong local relevance, clear positioning, and knowing how to navigate business, regulation, and partnerships. This program helps you understand where you can create value and how to approach the market in a focused, sustainable way.
Through expert-led workshops and mentoring, you will work on market entry fundamentals, positioning and readiness, stakeholder engagement, and practical regulatory considerations to support early validation and decision-making.
Through customized 1:1 match-making with industry experts, mentors and potential business partners you will accelerate your decision-making when it comes to China. With trusted partners on-site we ensure safe discovery of the market.
What You Get with China Market Discovery
Save time and
money
You avoid costly missteps early.
Accelerate
growth
You move from assumptions to direction faster.
Build connections and partnerships
You get access to the right ecosystem and stakeholders.
Navigate
complexity
You gain clarity on market entry basics.
Walk Away With Concrete Deliverables
Market entry baseline and key assumptions to validate
Stakeholder and partnership approach
Positioning and messaging adjustments for local relevance
Regulatory and compliance fundamentals checklist
China-ready pitch improvements for investor and partner conversations
Is This Program Right for You?
Your company must be incorporated in Germany with one of the following legal forms: UG; AG; GmbH; GmbH & Co. KG. We also consider GbRs on a case-by-case basis
Qualify as a small and medium-sized enterprise (SME) based on the EU definition of a SME
Be under the limit of the official EU De-minimis aid regulation
What You Will Work On During the Program
These are some of the topics we will cover during the program with the help of workshops and one-on-one mentoring sessions.
Navigating Chinese Business Culture & Negotiation Styles
Gain insight into business etiquette, communication norms, and negotiation tactics essential for building trust and successful partnerships in China.
Understanding China’s Startup Ecosystem & Government Landscape
Explore the structure, players, and regional characteristics of China’s startup scene. Learn how to engage with local government initiatives and navigate public-private partnerships.
Protecting Intellectual Property in China
Understand the fundamentals of IP protection for the Chinese market, including what can be protected and how to approach registration and enforcement.
Refining Your Value Proposition for China
Define and communicate the unique value your product or service brings to Chinese customers, using tools like the Value Proposition Canvas to localize your message effectively.
Crafting a Winning China Pitch
Pitch coaching tailored to local expectations. Refine your pitch deck and delivery style to resonate with Chinese investors and partners ahead of demo day.
Legal Fundamentals for Market Entry
Learn the legal do’s and don’ts when entering China, including company setup, contracts, and compliance essentials.
Market Entry Strategy
Expert guidance on entry models, operational setup, and financial considerations from China market entry advisors.
What You'll Experience
A structured Market Discovery program combining workshops and mentoring to help you adapt your approach for China and define your next steps with confidence.
Expert-Led Guidance
You will work through market entry fundamentals, positioning, and stakeholder engagement topics with expert support.
Market and Regulatory Clarity
You will build a practical understanding of regulatory and compliance considerations relevant to early entry decisions.
Communication and Pitch Readiness
You will refine how you present your value for China through guided feedback.
“Validate where you fit, adapt your positioning, and build a realistic entry plan with expert guidance and mentoring.”
3-Phase Program Snapshot
Program Start and Preparation
You align priorities and define the key questions you need to validate for China market entry.
Market Readiness and Validation Planning
You refine positioning and pitch, and build stakeholder and market entry fundamentals through workshops and mentoring.
After the Program (Next Steps)
You consolidate insights and leave with a clear direction for China entry milestones, including what to validate next and how to move forward.
Program Details
Location:
China
Program Dates:
April 7 - May 8, 2026
In-Country Dates:
April 20 - April 28, 2026
Application Deadline:
March 13, 2026
Format:
Workshops, Panel Discussions, 1-on-1 Mentoring
Focused German Accelerator program for German automotive startups, including Auto China participation and a market discovery agenda in Beijing.
Cost:
€500 per Startup
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How to Get Started
Follow these simple steps and begin your journey with German Accelerator.
Submit Your Application
Submit your pitch deck along with answers to key questions about your business, including your vision, market-fit, and current growth stage. This information will help assess your company's potential for success and eligibility for the German Accelerator program.
Selection Process
Our team will carefully evaluate your application, reviewing all provided materials including your pitch deck and company details. If your startup is selected and meets the eligibility criteria, you will be notified of the next steps.
Ready, Set, Go!
Join the program and work hands-on via workshops, mentor sessions, and founder fireside chats - plus on-the-ground immersion to validate assumptions and define concrete next steps for market entry.
Know What to Do Next
With clear feedback on your market readiness and concrete next steps from the program, you’ll know exactly how to move forward with your expansion. If you're ready to take the next step, check out German Accelerator's Market Access or explore more markets with Market Discovery.
What Previous Program Participants Say
Do You Have Any Questions?
