Pivoting for Success: Tiramizoo’s Journey from Same-Day Delivery to SaaS in Southeast Asia
German Accelerator helped Tiramizoo overcome hurdles, secure new customers, and refine their expansion strategy.
The Challenge
Before joining German Accelerator, Tiramizoo struggled to scale internationally, realizing they couldn't expand their same-day delivery services overseas. They pivoted to focus on their SaaS solution but faced challenges in building customer confidence and managing time zone differences with limited resources.
How German Accelerator Helped
With guidance from German Accelerator, Tiramizoo made a crucial pivot from offering same-day delivery services to focusing entirely on their software-as-a-service (SaaS) for optimizing last-mile delivery.
This shift facilitated their international expansion, particularly into Southeast Asia, where they needed to adapt to tech-savvy yet traditional logistics markets. Setting up in Singapore posed challenges, especially in building customer confidence in their software’s reliability.
However, German Accelerator helped them connect with potential customers and gather valuable feedback. Starting with one customer in 2016, Tiramizoo gained 12 major B2B clients in Southeast Asia, thanks to continued support from German Accelerator.
“We started with one customer in 2016, and now we have 12 major B2B customers in Southeast Asia alone.”
— Julian Kellermann, Managing Director at Tiramizoo Singapore Pte Ltd
Outcomes & Achievements
They shifted from offering same-day delivery services to focusing solely on their SaaS solution, enabling easier international expansion
The program supported their successful entry into Southeast Asia, particularly Singapore, and helped them connect with key customers.
Tiramizoo expanded from one customer in 2016 to 12 major B2B clients in Southeast Asia.
They gained strategic insights and feedback from mentors and potential customers to refine their product for the local market.
Tiramizoo completed a proof-of-concept with GovTech in Singapore, becoming an official supplier for future projects.
Tiramizoo Reflects on Their Journey
When it comes to choosing a startup accelerator for international expansion, Kellermann is clear: “In my opinion, I highly recommend German Accelerator,” he said.
Featured Case Studies
Do You Have Any Questions?
