How an Amazon Adtech Startup
Made the Leap with the German Accelerator
From Germany to the U.S.: How an Amazon Adtech Startup Made the Leap with the German Accelerator
The Challenge
The Amazon market in the United States is eleven times larger than Germany’s, making U.S. expansion a long-standing goal for the BidX team.
However, the BidX co-founders encountered challenges due to their unfamiliarity with the U.S. market and the complexities of entering it. So did they needed to align their German team with the expansion, which required adjusting working hours to accommodate early American clients and making other cultural shifts to suit the U.S. market.
Another major hurdle was adapting to the differences in the B2B sales process in the U.S., which varies significantly from Germany and the rest of Europe.
How German Accelerator Helped
In 2021, Hofmann and Schöpper journeyed to the U.S. and created a local business entity for BidX. There the startup mentors at German Accelerator helped the BidX co-founders overcome these challenges and helped them with a step-by-step approach on how to conquer the U.S. market.
So connected the German Accelerator them with the resources, network, and attorneys to help them filing legal documents, trademarks, and other employment paperwork. The BidX team also learned from the other startups in the same cohort who were completing their international expansion.
“They made sure we had regular meetings with our lead mentor,” said Schöpper. “They pushed us to do our homework every two weeks, which really helped us stay on task and work continuously on the U.S. expansion. The milestone meetings were really helpful.”
“We’d like to give a huge shout out to the German Accelerator team for their continuous support,” said Hofmann. “It would not have been possible without them.”
— Max Hoffmann, Co-Founder of BidX GmbH
Outcomes & Achievements
Successfully expanded to the United States
Hired their first U.S. employee in April 2022, with several more hires following throughout the year
The team reached their break-even point, having only used their own resources to fund the U.S. expansion.
Found 12 local business partners who helped them bring in more business
BidX Reflects on Their Journey
“At the beginning, we were complete newbies and didn’t know much about the U.S. or how its whole system works, so it was quite overwhelming. But with German Accelerator’s program being well known in Germany’s startup space, we decided to apply. It worked out well for us!”
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