How a Hamburg Startup Accelerated Success in Introductions, Fundraising,
and Expansion
The program helped NautilusLog overcome challenges and supported their international expansion.
The Challenge
Before joining the German Accelerator program, NautilusLog faced several challenges. They struggled with complex ESG compliance requirements, gaining trust in the traditional maritime industry, and establishing a direct presence in Asia, particularly in Singapore. Additionally, managing time zone differences and cultural barriers between Germany and Southeast Asia complicated communication and decision-making. Despite securing early funding, they needed more investment for further growth.
How German Accelerator Helped
The team learned to manage time zone differences between Germany and Singapore, which was essential for successful collaboration. They also developed SMART goals for their international growth, improving their communication strategy, marketing, and branding.
The biggest lesson was understanding cultural differences between Germany and Southeast Asia, which influenced their business decisions.
Key mentors connected them to the Maritime & Port Authority of Singapore, helping with legal paperwork, office space, and even securing their next investor, making the expansion possible. The Series A investment enabled NautilusLog to further expand internationally and strengthen its presence in Singapore.
Although the company already operated in over 30 countries, it aimed to establish a direct presence in the Asian market. Singapore, being a maritime hub, was the natural choice for this next step. This allowed them to engage with clients and partners in person and gain a deeper understanding of the market.
“The programs helped us to skip years ahead in terms of the introductions we were able to secure.”
— Otto Klemke, Co-Founder and CEO of NautilusLog
Outcomes & Achievements
The German Accelerator team not only helped IQONIC.AI identify the best product-market fit, it also opened doors for the internationalization of their product.
IQONIC.AI launched their SaaS model to the U.S. market, matching skin care, hair care, or supplement companies to the AI needed for accelerating their services.
Beyond these commercial successes, IQONIC.AI also built a wider network within their target markets through German Accelerator.
For IQONIC.AI, German Accelerator and its AI program was a critical step towards redefining their go-to-market strategy and optimizing their technology to support it – something that Pentenrieder advises for any startup looking to do an international expansion.
NautilusLog Reflects on Their Journey
"A ten-minute in-person meeting saved a lot of paperwork. Being physically present in Asia made all the difference."
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